Deals with author and adventurer are part of strategy to take battle to Netflix
Amazon has signed major deals with the author Neil Gaiman and the adventurer Bear Grylls as part of a set of moves that will strengthen its armoury for battle with Netflix over market share in the fast-growing online streaming video industry.
The company is increasingly signing up star writers such as Gaiman on first-look deals, which give it first refusal on potential TV ideas, as it ramps up spending on original content in an effort to lock customers in to its Amazon Prime service.
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