What's to mock? Mills & Boon sells a romance every 10 seconds in UK

As Sarah Ferguson joins roster of authors, Mills & Boon and Bridgerton success shows there’s money in romance

It is easy to mock a fantasy world of personal assistants taming playboy princes, nurses unlocking the passions of surly surgeons, or chambermaids bedding brooding billionaires. Less easy to mock is the wild and continuing popularity of Mills & Boon when one of its romances is sold every 10 seconds in the UK.

Sarah Ferguson, the Duchess of York, was this week revealed as the latest recruit to the publishers’ roster of authors, with a novel loosely based on the passions of her great-great-aunt, Lady Margaret Montagu Douglas Scott.

Related: Duchess of York’s first novel to be published by Mills & Boon

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