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Digital reading driven by older women, study claims

Written By Unknown on Friday, April 15, 2016 | 5:53 AM

Research carried out for the ebook retailer Kobo finds three quarters of the most active readers are women over 45

Fuelled on a diet of romance and crime, new research claims the digital reading revolution is being powered by “prolific” readers who are predominantly female and over 45.

A study carried out for ebook retailer Kobo suggests that women represent 75% of the most active e-readers – defined as readers who spend at least 30 minutes a day using electronic books.

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