The fast-food chain plans to distribute more than 50m books to kids by year’s end – ‘enough to provide a book to every child in America under the age of 12’
Related: A little Franzen with your burrito?
After Chipotle’s Franzen-themed burrito paper bags, McDonalds’s is adding a literary flavour to its food offerings. From Tuesday 9 through Monday 15 February, its stores in the US will change the plastic toys – or variations thereof – that usually accompany its kids’ menus, known as Happy Meals, for books. The four titles that will be distributed with the food, one at a time, will be Bruce Hale’s Clark the Shark Takes Heart; Laura Numeroff and Felicia Bond’s Happy Valentine’s Day, Mouse! and Kimberly and James Dean’s Pete the Cat: Valentine’s Day Is Cool – and Michael Bond’s Paddington, the only non-Valentine’s Day themed book. They have been especially made to fit into the small Happy Meal boxes, and they will be available in Spanish in some restaurants.
Continue reading...
0 comments:
Post a Comment