A teenager’s fantasy to read whatever Florence + the Machine recommended has become an online group with more than 25,000 Instagram followers – in collaboration with the star herself
Last summer at Normandy music festival Beauregard, Florence Welch, frontwoman of Florence + the Machine, took to the mic between songs and recognised two teenagers in the crowd. “She spoke to us between the lyrics, asking what we were doing in France,” said Leah Moloney, “[Then she] told the crowd we were special guests and got us up on stage.” What makes the scene particularly unusual is that the musician and the fans had already met, having got to know each other online through a shared love of literature. Welch announced to the crowd that the girls ran her online book club, waving a sign with the words Between Two Books on it.
These days, it is not unusual for a book club to be hosted on social media – or led by a celebrity. Emma Watson has just kicked off her feminist club Our Shared Shelf on Amazon-owned Goodreads, while Facebook founder Mark Zuckerberg had a go at a year-long one on his own social network – with mixed results. Oprah Winfrey’s own became “2.0” in 2012, with a new focus on social media.
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