A television brain freeze that put my mozzarella in the shade

John Crace’s digested week: from George Osborne squeezing Google for loose change to JK Rowling’s views on fonts

There’s never a great time to have a brain freeze. My worst came on University Challenge when I failed to spell mozzarella correctly. Nothing I’ve done since has given my family more pleasure. But now I know it could have been worse. “I’m Stuart Rose,” Stuart Rose told Sky News confidently. “I’m chairman of Ocado.” That’s great, Stuart, but you’re not here to talk about Ocado. Would you mind having another go? “Sure. I’m Stuart Rose. I’m chairman of Stay in Britain, er sorry … Better in Britain campaign. Oh whoops, I’m not. Start again. I’m Stuart Rose, chairman of the Better in Britain campaign, the Better Stay in Britain campaign.” Various other possibilities raced through Rose’s head. Keep Britain in Britain? Britain doing British Things in Britain? The campaign to keep Britain in the EU is going to have its work cut out if even the chairman hasn’t a clue what his organisation is called. For what it’s worth, its real name is Britain Stronger in Europe campaign. Or BSE for short.

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