Ridley Scott space thriller starring Matt Damon as an astronaut left behind on the red planet makes tempting offer to fans of starchy food products
As movie marketing campaigns go it is not quite up there with Godzilla’s (1998 version) crushed cars in central London, The Simpsons Movie’s bid to transform thousands of local convenience stores into Apu’s Kwik-E-Mart, or Chronicle’s flying-people-shaped drones. But 20th Century Fox’s offer to send US fans of Ridley Scott space thriller The Martian their very own potato has to be one of the most surreal.
The studio has joined up with US company Mail a Spud to offer fans the chance to send themselves, or anyone they know, a potato to celebrate the debut of its new release in US cinemas this weekend. The Martian stars Matt Damon as an astronaut left behind after a mission to the red planet goes terribly wrong. With no way to let his comrades on Earth know that he is still alive, he must find a way to survive for years on rations only meant to last for the short duration of the original mission.
Related: The Martian review – Matt Damon thanks his lucky stars in sci-fi test of survival
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