Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest so
The Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity director, pointed me to various staircases in a fancy, Bicester Village-style office complex in south-west London. “That’s sales and marketing … then we had to take that building over for production …”
It was originally built on the publication of Diana: Her True Story. Now, the company’s success is colouring-in books: they dominate the market, with 30 titles currently in print, and the market is huge. Philippa Wingate, the editorial director, said: “You wouldn’t really associate us with royals now, although we did do Colour in Kate [the Duchess of Cambridge]. We sourced pictures of her, places she’s been, on her honeymoon. Then we did Colour in One Direction.”
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