The internet has brought a great many things into this world, from social networking, email and memes to online dating and even arguably revolution. It has also given us Zoella. Zoella, or Zoe Sugg as she is known offline, is one of a new breed of online celebrities, an expanding group of video bloggers – or vloggers as they are more formally known – who, thanks to their YouTube channels, have developed a worldwide following to rival that of Beyoncé or even Taylor Swift.
The 24-year-old, who has emerged at the head of the pack (she was recently described by Vogue as the queen of the internet), has had almost 307m views of her intimate videos dispensing beauty and life advice; 6.6 million people subscribe to her channel. And now, her first book, Girl Online, the fictional tale of a blogger, has become the fastest selling debut novel ever – selling 78,000 copies in its first week and eclipsing the debuts of JK Rowling and EL James.
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