Fifty Shades of Grey trailer most viewed of 2014

Promo for Sam Taylor-Johnson's film of EL James's erotic novel has notched up 36.4m views on YouTube so far



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The trailer for Fifty Shades of Grey has become the most viewed of 2014 after less than one week of release, according to the Hollywood Reporter.

Citing figures from tech firm Zefr, the industry bible says the promo for Sam Taylor-Johnson's film has picked up a staggering 36.4m views on YouTube since hitting the web on 24 July. The figure means the movie beats rivals such as Teenage Mutant Ninja Turtles, which notched up 31m views at the end of March, as well as Godzilla and Transformers: Age of Extinction, which both managed 26.3m views earlier in the year.

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