Star authors take to the road to counter fall in bookshop sales

In a digital age, publishers find innovative ways to bring readers books they'll 'fall in love with'

Authors on rock star-style tours, animations of famous fictional characters, merchandise based on children's stories all these are now in the armoury of Britain's biggest publisher as it fights back against the decline of the high-street bookseller.

Penguin Random House UK has sold more than 10,000 tickets for a gig-style reading tour by the writer Caitlin Moran, and has sold a cartoon version of Peter Rabbit to 15 countries, with potentially lucrative tie-ins with toymakers and chocolatiers, as one of the most venerable names in publishing moves into territory which was once the preserve of film companies.

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