How To Create a Successful Book Signing Event

After you have published your first book, organizing a public book signing is an excellent, cost-effective way to market it and get sales moving. Book signings can be inexpensive, enjoyable social outings for families and friends. People enjoy meeting interesting or famous writers. It also gives you an opportunity to promote yourself and your book to your fans.

Tip #1 – Publicity

There are a number of considerations to take into account when promoting your book signing. The event should be widely advertised to ensure maximum attendance. Call the local radio and television stations at least a month in advance to arrange an interview on the week of your book signing. You should also send press releases to local print, radio and television media outlets and call the local newspaper to suggest that they come and take photographs for a feature article about you.

iUniverse gives you eight tips on how to pull off your book-signing event.