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Not now, Bernard ... I'm on my iPhone: classic children's text reissued for digital era

Written By Unknown on Sunday, May 10, 2020 | 3:07 AM

Author David McKee reveals why, 40 years on, his cautionary tale of the perils of ignoring children is still relevant


For the past 40 years it has been a warning to parents about the monstrous consequences of ignoring their children. Now new illustrations of the classic picture book Not Now, Bernard have been created to better reflect the daily life of families in the age of smartphones and tablets.

Picture books are one type of book shared by adults and children. A few adults didn’t like it – it made them feel guilty

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