Sales soar 2,000% for Little Princess picture book on handwashing

Parents keen to encourage children into good hygiene practices during the coronavirus outbreak turn to Tony Ross’s anarchic creation for help

Parents desperate to persuade their children to keep washing their hands have been turning to Tony Ross’s anarchic creation the Little Princess for help, with sales of the picture book I Don’t Want to Wash My Hands! booming by more than 2,000% over the last month, following new hygiene advice related to the coronavirus outbreak.

First published in 2001, the children’s book follows the Little Princess as she’s asked to wash her hands repeatedly, after playing outside, playing with her dog, going on her potty and sneezing. “‘WHY?’ said the Little Princess. ‘Because of germs and nasties,’ said the Maid.”

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