Slimming cookbook becomes fastest selling non-fiction book since records began

Pinch of Nom by Kate Allinson and Kay Featherstone sold 210,000 copies in three days, toppling Jamie Oliver and Peter Kay

From cheesecake-stuffed strawberries to diet cola chicken, a collection of slimming recipes which started life as a food blog has toppled political tomes and celebrity memoirs to become the fastest selling non-fiction book since records began, racking up more than 200,000 sales in three days.

Pinch of Nom by Kate Allinson and Kay Featherstone went on sale on 21 March and 72 hours later it had sold 210,506 copies, according to book sales monitor Nielsen BookScan – the highest single week sale for a non-fiction book since Nielsen began to track sales in 2001.

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