Whisper it... quiet revolution in calming videos goes global

Viewing sensory films of people tapping, crinkling paper and scratching beards can trigger brain tingles that are relaxing – and advertisers hope will entice you to buy

It all started when people discovered that softly-spoken instructional videos on YouTube – often including tapping, brushing and stroking sounds – gave them a curious head-tingling sensation and an almost euphoric feeling of calm.

This autonomous sensory meridian response (ASMR) has since become a global phenomenon and a new self-help book, Brain Tingles, is hoping to encourage more of us to experience it in our everyday lives.

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