UCL study backed by Audible finds unconscious responses to the same book scenes, witnessed in adaptations across different media, are strongest in the auditory format
As Arya Stark watches from the crowd, tears streaming, King Joffrey toys with her father Ned Stark before executing him in front of a baying crowd. This scene from Game of Thrones is harrowing in any medium – but a new University College London study has found that audiobooks are more “emotionally engaging” than film and television adaptations.
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