WH Smith high street sales fall as spoof books disappoint

Lack of new literary trend hits festive sales but airport and motorway stores fare better

Sales at WH Smith’s high street stores fell over the festive season as demand for spoof books such as The Ladybird hangover guide plunged by 50%.

The bookseller and stationery chain said in the absence of a big new literary trend, sales at high street shops open for more than a year were down 4% in the 20 weeks to 20 January.

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