Bloomsbury expect Paul Hollywood’s baking book to sell like you-know-what

Bloomsbury will publish The Great British Bake Off judge’s A Baker’s Life, accompanied by a new four-part Channel 4 series, in November

Bloomsbury, the publisher of Paul Hollywood’s new book, A Baker’s Life, is predicting it will be one of the bestsellers this Christmas, thanks in part to the successful reinvention of The Great British Bake Off.

Hollywood’s latest book hits the shelves next Thursday – two days after the final of the first series of Channel 4’s new-look Bake Off airs.

Related: Catch-up viewers put Bake Off in Channel 4’s all-time top 10

Continue reading...