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Marvel executive says emphasis on diversity may have alienated readers

Written By Unknown on Monday, April 3, 2017 | 8:17 AM

Comics studio’s vice president of sales tells summit that some stores say people ‘have had enough’ of new female and ethnic minority characters

Marvel’s vice president of sales has blamed declining comic-book sales on the studio’s efforts to increase diversity and female characters, saying that readers were “were turning their noses up” at diversity and “didn’t want female characters out there”.

Over recent years, Marvel has made efforts to include more diverse and more female characters, introducing new iterations of fan favourites including a female Thor; Riri Williams, a black teenager who took over the Iron Man storyline as Ironheart; Miles Morales, a biracial Spider-Man and Kamala Khan, a Muslim teenage girl who is the current Ms Marvel.

I love how Marvel thinks people are tired of "diversity".

NO I AM TIRED OF WATCHING UNCLE BEN DIE 373929463 TIMES.

An idiotic conclusion, @Marvel. I stopped buying your books because of the high price & event fatigue not diversity. https://t.co/uysUOwOBkh

Marvel thinks diversity is ruining their sales? Idk, MAYBE turning Captain America, a worldwide symbol, into a nazi has something to do

Related: African Avengers: the comic book creators shaking up superhero genre

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