Drinks brand, which has supported the award since 2014, says it is refocusing marketing strategy on non-English speaking countries
The women’s prize for fiction will no longer be named the Baileys prize, after the drinks brand announced that it will end its partnership with the award after the winner of the 2017 prize is announced in June.
Previously known as the Orange prize, the award is one of the highest-profile book prizes in the world and the only major honour in the UK specifically focused on women.
Related: How well do you know the books of the Baileys prize? – quiz
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