Harry Potter and Sherlock Holmes to promote Brexit Britain in 2017

A year celebrating England’s literary heroes is part of a campaign to attract overseas visitors cashing in on weak pound

Harry Potter will lead the charge, accompanied by an author who still inspires devotion from her fans two centuries after her death, and the Baker Street detective who has enjoyed a renaissance on both the small and big screens.

As Brexit Britain prepares to promote itself to the world, the government is pushing a global “GREAT” Britain campaign to showcase what the nation has to offer visitors. A central theme will be the diversity of British tourism as Wales promotes a Year of Legends, which will pay tribute to the country’s epic myths, and Scotland celebrates a Year of History, Heritage and Archaeology.

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