Immersive technologies are expanding creative experiences, and have a broader reach than simply Pokémon Go
Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience.
This year, virtual reality (VR) headsets including Oculus Rift and HTC Vive hit the consumer gaming market, while Google Cardboard offers a limited VR experience via the smartphone. Augmented reality (AR) adds a virtual digital layer to our smartphone screens and mixed reality blends physical and digital elements.
Related: Virtual reality: are you ready for surreal estate?
Related: Facial recognition – a powerful ad tool or privacy nightmare?
Immersive technology needs to focus on connecting humans to humans in a profound way
Continue reading...via Science fiction | The Guardian http://ift.tt/2caLUX2
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