Valley of the Dubious Tie-Ins

A special pink edition of Jacqueline Susann’s Valley of the Dolls is due out this month to mark the book’s 50th anniversary – but no serious fan would be seen without a branded clutch bag, earrings and eyeshadow

In an era when merchandising is everything, any book worth its advance comes with its own branded mug, T-shirt or handy cotton bag. Jacqueline Susann’s Valley of the Dolls, however, has always been that little bit more marvellous. A 50th anniversary edition of the 30m-selling novel is released later this month with a black cover, pink pages and its own matching notebook and mug – but this is just the tip of the iceberg.

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