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Friday, April 15, 2016

Digital reading driven by older women, study claims

Research carried out for the ebook retailer Kobo finds three quarters of the most active readers are women over 45

Fuelled on a diet of romance and crime, new research claims the digital reading revolution is being powered by “prolific” readers who are predominantly female and over 45.

A study carried out for ebook retailer Kobo suggests that women represent 75% of the most active e-readers – defined as readers who spend at least 30 minutes a day using electronic books.

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