To Dr Johnson, it was Grub Street, where “no man but a blockhead ever wrote, except for money”. To Thackeray, it was “the Corporation of the Goosequill”. In the 20th century, Bloomsbury’s Frances Partridge would refer to “the Prose Factory”, the starting point for DJ Taylor’s investigation of a most peculiar “factory”.
For instance, while trading conditions and the means of production have changed beyond recognition, the product itself remains remarkably resilient. An 18th-century coachman might be astonished by an inter-city bus, but his passengers would still recognise the 21st-century book.
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