30 December 1986: The important thing is to get children reading, what they read is secondary
Kenneth Baker may dream fondly that all 12-year-olds will be settling down with Animal Farm this Christmas. But what children are actually reading while they digest the turkey, are the ubiquitous annuals, with the Beano, Dandy and Rupert still going strong, and the A-Team, Eastenders and similar television spin-offs following close behind. The annuals still outsell anything else for children at Christmas by a margin of about two to one.
At Christmas the booksellers identify several different markets for children’s books, the most predictable of which are the “graunties,” grannies and aunties who are out-of-touch with the children they are buying presents for and fall back on the classics they remember from their own childhood.
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