The campaign to raise £8,000 to publish Cooking on a Bootstrap achieved three times its target in the first 24 hours
When Jack Monroe decided to use Kickstarter to self-publish a third cookbook, the austerity campaigner turned cooking columnist hoped to raise £8,000 – and has instead raised triple that, in less than 24 hours.
The author, columnist and activist launched the Kickstarter campaign at 5pm yesterday, looking for £8,000 to publish a new collection of budget recipes, Cooking on a Bootstrap. “I might not succeed – Kickstarters are only successful if they reach their full funding amount, and I have crunched the numbers to try to keep my costs low to deliver an affordable cookbook, without compromising on the quality,” Monroe wrote to potential backers, offering as incentives everything from a signed copy of the new book for £12, to a five-course dinner cooked at the backer’s house for £2,000.
Related: Jack Monroe: the face of modern poverty | Patrick Butler
People are asking for it now, so I looked into self-publishing, and it really ignited a fire in me
Related: 10 budget-busting Jack Monroe recipes
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