Thursday in October heralds book industry’s major assault on the Christmas market
The nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.
Or it might not even be a cook book: it could be a television star’s memoir – Sue Perkins, co-presenter of the Great British Bake Off, say, or soon to be Top Gear’s Chris Evans – or a football autobiography like Big Sam from manager and former player Sam Allardyce, or the thrilling working life of a pop star, like On the Road, marketed with the enticing query, “Want to know what really goes on during an Olly Murs UK tour?”
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