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Fifty Shades of Grey sequel and adult colouring books boost WH Smith profits

Written By Unknown on Thursday, August 20, 2015 | 7:40 AM

Retailer beat expectations of £121m thanks to popular book releases but analysts say its underlying high street sales are likely to have fallen 4%

An eclectic mix of sex, literary fervour and colouring by numbers helped WH Smith’s high street stores outperform expectations over the past three months.

The company said annual profits would be slightly ahead of expectations of £121m, thanks to strong sales of EL James’ latest book Grey, Harper Lee’s Go Set a Watchman and a craze for adult colouring books.

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