A survey in 2012 showed that 55% of YA readers are actually adults – why is this the case and is it a problem, asks site member British Biblioholic
It’s no a secret that books written for children, teens and young adults (YAs) often sell far more copies than even the most popular adult reads. Although a relatively new market, having only really fully developed over the past 50 years, the children’s book industry has grown astronomically to become worth millions of pounds worldwide, with authors such as JK Rowling, Suzanne Collins, Michael Morpurgo, John Green, and Jacqueline Wilson quickly becoming household favourites.
Perhaps one of the most important things to note about the teen and YA market in particular, though, is that the majority of its readers (55%, according to a 2012 study) are actually adults. Yes, you read that right: adults.
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