Reading on the rise among young Danes

Schoolchildren’s increased interest in books attributed to school campaigns and better targeting by publishers

Despite a myriad of new media competing for their attention, Danish children are bucking the trend and reading more books today than they did 14 years ago.

A survey of 1,999 schoolchildren found that the proportion of nine- to 12-year-olds who read books in their free time had climbed from 56% to 61% since 2000. Young Danes are still watching TV and using digital devices, but not at the cost of reading books.

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