Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that way
What is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.
Its a series of books published by Egmont that sold more than 1.3m copies in the UK alone in the first eight months of 2014. Its a range of Lego kits that have been selling out rapidly, as well as the source for a line of plush toys, hoodies and other products sold from Mojangs online store.
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