iUniverse Book Publishers looks at Google+ Circles
You are able to segment your market by circle, which therefore gives you the ability to target your book by offer, geo-demographics, region etc. this is a big + over the other social media platforms.
Generate posts and network
A great benefit of using Google+ is that posts have no maximum length enabling you to have an intro, format and use multimedia such as images and videos. Plus you can target posts at particular Circles. Also this means that you do not have to maintain a blog and do not lose out on search engine optimization.
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