"Collision 2012' and 'The Gamble': Insight on the election as it truly was

'Collision 2012' by Dan Balz and 'The Gamble' by John Sides and Lynn Vavreck are intelligent, insightful studies of Obama vs. Romney election.

The intense competition of a presidential campaign almost always generates innovation, from the first television ads for Dwight D. Eisenhower in 1952 to Bill Clinton's rapid-response war room in 1992 to George W. Bush's get-out-the-vote drive in 2004. In 2012, the cutting edge involved data.

via Books - latimes.com http://feeds.latimes.com/~r/features/books/~3/LGw8TYXLFEw/la-ca-jc-balz-vavrek-sides-20130818,0,7386086.story