The intense competition of a presidential campaign almost always generates innovation, from the first television ads for Dwight D. Eisenhower in 1952 to Bill Clinton's rapid-response war room in 1992 to George W. Bush's get-out-the-vote drive in 2004. In 2012, the cutting edge involved data.
via Books - latimes.com http://feeds.latimes.com/~r/features/books/~3/LGw8TYXLFEw/la-ca-jc-balz-vavrek-sides-20130818,0,7386086.story
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