NEW DELHI: Penguin India today launched its self-publishing platform, Partridge, in the country in partnership with US-based firm Author Solutions Inc.
Penguin's parent company Pearson had acquired Author Solutions, a self-publishing major, for USD 116 million last year.
"We get a lot of manuscripts every month. So, we know there is a huge writing community here. However, all the authors do not necessarily have the opportunity to get published through traditional publishing houses," Penguin Group (India) CEO and President Andrew Phillips told PTI.
Through Partridge, Indian authors will be able to access a wide range of professional editorial, publishing and marketing services, enabling them to get their books published and distributed in both digital and print formats, he added.
India is the first country where Partridge has been rolled out. The publishing house plans to expand it to other countries as well.
"Partridge's next destination will be South Africa," Phillips said.
He said there is an increasing interest in reading and writing in the country and hence the Partridge has been launched first here.
ASI has published 170,000 authors and over 200,00 books around the world in the last three years.
Partridge is a services-based model and writers can choose from six different packages priced between Rs 12,450 and Rs 149,950.
The company will offer a services like one-on-one author support, worldwide distribution, book cover design services along with marketing strategy.
Phillips added that the company expects to complete merger with German media group Random House this year.
In October last year, Penguin and Random House had announced a 2.4 billion pound merger deal that will create the biggest book publisher in the world.
The new company would be run as a joint venture known as Penguin Random House. The German media giant Bertelsmann, which owns Random House, will hold 53 per cent stake in the JV, while Pearson will hold 47 per cent.
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